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At its height in the 1940s and ’50s, the now-defunct Calvin Company of Kansas City, Missouri was one of the largest and most successful producers of advertising films in the United States. With Your Name Here (1960), Calvin Company offered a wry, tongue-in-cheek satire of its own advertising style. Beginning with a generic retelling of human history before transitioning to a jingoistic story of American exceptionalism, a narrator declares that, for all our collective striving, ingenuity and brilliance, happiness still somehow eludes us. So what’s the solution? A more satisfying tobacco-smoking experience, of course. Or more leisure time. Or whatever it is that your product, service or institution offers. While today the self-aware commercial is a genre unto itself, it’s somewhat jarring to see the form so cleverly executed in this peculiar short, released at the dawn of the Mad Men era – a time when exceeding earnestness in advertising was very much still in fashion.
For this version of the film, Aeon’s video programmer and producer Tamur Qutab provided digital enhancements to the picture and sound.
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Ecology and environmental sciences
GPS tracking reveals stunning insights into the patterns of migratory birds
6 minutes
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Human rights and justice
Can providing humanitarian aid be illegal? A troubling case from the US-Mexico border
17 minutes
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Space exploration
The rarely told story of the fruit flies, primates and canines that preceded us in space
12 minutes
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Film and visual culture
A lush animated opus evokes the frenzied pace of modern life
4 minutes
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Family life
The precious family keepsakes that hold meaning for generations
10 minutes
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Neuroscience
This intricate map of a fruit fly brain could signal a revolution in neuroscience
2 minutes
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Archaeology
What did the first people who entered Tutankhamun’s tomb see?
5 minutes
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Information and communication
Coverage of the ‘balloon boy’ hoax forms a withering indictment of for-profit news
17 minutes
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Childhood and adolescence
Marmar is living through a devastating war – but she’d rather tell you about her new dress
8 minutes