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At its height in the 1940s and ’50s, the now-defunct Calvin Company of Kansas City, Missouri was one of the largest and most successful producers of advertising films in the United States. With Your Name Here (1960), Calvin Company offered a wry, tongue-in-cheek satire of its own advertising style. Beginning with a generic retelling of human history before transitioning to a jingoistic story of American exceptionalism, a narrator declares that, for all our collective striving, ingenuity and brilliance, happiness still somehow eludes us. So what’s the solution? A more satisfying tobacco-smoking experience, of course. Or more leisure time. Or whatever it is that your product, service or institution offers. While today the self-aware commercial is a genre unto itself, it’s somewhat jarring to see the form so cleverly executed in this peculiar short, released at the dawn of the Mad Men era – a time when exceeding earnestness in advertising was very much still in fashion.
For this version of the film, Aeon’s video programmer and producer Tamur Qutab provided digital enhancements to the picture and sound.
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Nature and landscape
California’s landscapes provide endless inspiration for a woodcut printmaker
10 minutes
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Love and friendship
Never marry a man you love too much, and other views on romance in Sierra Leone
5 minutes
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Engineering
Can monumental ‘ice stupas’ help remote Himalayan villages survive?
15 minutes
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Virtues and vices
Why Bennie tried to disappear, and what happened when he was found decades later
16 minutes
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History of technology
Curious singles and tech sceptics – what ‘computer dating’ looked like in 1966
6 minutes
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Cognition and intelligence
A father forgets his child’s name for the first time in this poetic reflection on memory
4 minutes
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Animals and humans
Join seabirds as they migrate, encountering human communities along the way
13 minutes
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Stories and literature
Two variants of a Hindu myth come alive in an animated ode to Indian storytelling
14 minutes
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Technology and the self
The commodified childhood – scenes from two sisters’ lives in the creator economy
14 minutes